CIW: Social Media Strategist - V2.0 (1D0-623v2.0)

(1D0-623v2_0.AC1) / ISBN : 978-1-64459-246-5
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About This Course

Prepare for the CIW 1D0-623 certification exam with the CIW: Social Media Strategist - V2.0 course. The course provides complete coverage of the 1D0-623 exam objectives and helps in explaining the differences between social media and mobile social media, including location and time sensitivity along with identifying the common types of tools used with social media and explain what kind of information they provide. The social media course also provides skills on social media strategies and campaigns.

Skills You’ll Get

The CIW Social Media Strategist certification is the fourth certification in the CIW Web and Mobile Design series. This certification validates expertise in using social media in business and targets high school students, college students, and technical/trade school students. The 1D0-623 certification exam helps candidates develop the ability to create a social media campaign and analyze and present data to address organizational issues and make appropriate business decisions.

Get the support you need. Enroll in our Instructor-Led Course.


10+ Lessons | 104+ Exercises | 200+ Quizzes | 204+ Flashcards | 204+ Glossary of terms


55+ Pre Assessment Questions | 3+ Full Length Tests | 87+ Post Assessment Questions | 165+ Practice Test Questions

Video Lessons

48+ Videos | 03:08+ Hours


Introduction to Social Media

  • Social Media Introduction
  • What is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary
  • Optional Labs

Using Social Media in Business

  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Social Media Consumers
  • Advantages of Social Media in Business
  • Lesson Summary
  • Optional Labs

Developing a Social Media Strategy

  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Social Media Strategic Plan Incorporating the Business Marketing Plan and Goals
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Services Marketing Mix: The 7 Ps of Marketing
  • Lesson Summary
  • Optional Labs

Creating a Social Media Campaign

  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Personal Standards
  • Work-Based Learning Experience
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Time Management
  • Lesson Summary
  • Optional Labs

Social Media Platforms

  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Algorithm Changes
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary
  • Optional Labs

Presentations and Business Blogs

  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary
  • Optional Labs

Risks, Reputation, and Crisis Response

  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • How Copyright Works with Social Media
  • Accessibility Compliance
  • Netiquette and Cultural References
  • Legal vs Ethical Issues
  • Security Standards
  • Ethical Reasoning and Judgment
  • Reputation Management
  • Lesson Summary
  • Optional Labs

Social Media Advertising

  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary
  • Optional Labs

Social Media Metrics and Analytics

  • Social Media and Big Data
  • Social Media Mining
  • Social Media ROI and Metrics
  • Tools for Tracking Metrics
  • Lesson Summary
  • Optional Labs

Reports and Optimization

  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary
  • Optional Labs

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Here are the pre-requisite:

  • An understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development
  • CIW Internet Business Associate or equivalent knowledge
  • CIW Site Development Associate or equivalent knowledge
  • CIW Advanced HTML5 & CSS3 Specialist or equivalent knowledge
  • CIW User Interface Designer or equivalent knowledge

USD 150


The exam consists of linear, multiple choice, fill in the blank, fact-based and situational questions.

The exam contains 55 questions.

90 minutes


Here are the retake policies:

  • A 24-hour waiting period is required between the first and second attempt exam.
  • If a candidate passes a CIW exam, he will not be allowed to retake that CIW exam.
  • 30 calendar days waiting period from the date of the previous sitting before any third or subsequent sitting exam.
  • There is no limit on the number of attempts a candidate may make on an exam, so long as the 30 day wait period is observed.

CIW certifications do not expire.

CIW: Social Media Strategist - V2.0 (1D0-623v2.0)


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