Today, if you are not promoting your brand on social media platforms, they are not well represented online. Ignoring social media can decrease your opportunity for interaction with customers, leaders, and marketers, which costs you engagement and web traffic as a whole. In 2014, 92% of marketers claimed that social media marketing was important for their business. 80% of the marketers indicated that their efforts increased traffic to their website.

Here are the main three social media marketing skills that are required in today’s market.

1. Creativity: One of the most critical aspects of social media marketing is creativity. Studies show 21% of social media users unfollow a brand if the content shared is not engaging. To keep your followers attached, marketers will need to find new and engaging ideas every time, creative initiatives, and campaigns. From Facebook contest to viral videos, social media marketers will need to think of innovative ways to stand apart from the millions of others on social media.

2. Content Curation: Content curation plays an important role in social media marketing for the business that does not create new content each time. Content curation tells you when to share, what to share and how to share. It is important that your content is related to the customer so that they give time in reading them.

3. Writing: From creating the Facebook post to crafting your tweet, writing stands as an essential part of a social media marketer’s job profile. If headlines aren’t magnetic or captivating enough, then you can never motivate people to read the article. Social media marketers need to be able to write web content that is easy to skim and visually appealing with headlines, shorter paragraphs, and bullets for increasing the customer engagements.

You can improve your social media marketing skills with the uCertify study guide on CIW Social Media Strategist certification. This will help you enhance your skills and enhance your career prospects.  Do not forget to check out the Presidents’ Day sale going on and avail 20% discount on all the courses. Use the promo code PD20 while checking out.

Enhance your skills in Web development with PHP and MySQL course and performance-based labs. Performance-based labs simulate real-world, hardware, software & command line interface environments and can be mapped to any text-book, course & training. The study guide provides knowledge and skills of the topics such as Web application security; MySQL administration; networks and protocol functions; image generation; debugging and logging; authentication and personalization with the real-world scenarios. The course and labs are designed for the professionals working in the field of software development with the PHP language in focus.

The course and labs cover the following areas:

  • Using Arrays
  • Object-oriented PHP
  • Debugging and Logging
  • Sorting and Retrieving Data
  • Creating Your Web Database
  • Error and Exception Handling
  • Designing Your Web Database
  • Web Application Security Risks
  • Integrating JavaScript and PHP
  • Advanced MySQL Programming
  • Advanced MySQL Administration
  • Building a Secure Web Application
  • Internationalization and Localization
  • Reusing Code and Writing Functions
  • Working With Your MySQL Database
  • String Manipulation and Regular Expressions
  • Implementing Authentication Methods with PHP

The course comes with the following learning resources:

  • 33+ Lessons
  • 240+ Quizzes
  • 170+ Flashcards
  • 100+ Pre-assessments
  • 100+ Post-assessments
  • 60+ Performance-based Labs

There is a lot of scope in the field of web development these days. The number of websites on the internet is increasing each day, the field of internet marketing is growing and expanding at a fast pace. Therefore, all the IT companies are hiring PHP developers with some knowledge and experience. Thus, it is highly recommended that these professionals get some PHP training that will give them practical knowledge and also help them make a bright career.

Enroll in the uCertify study guide for the PHP and MySQL training. The study guide all the topics related to PHP web development. Do not forget to check out the Presidents’ Day sale going on and avail 20% discount on all the courses. Use the promo code PD20 while checking out.

uCertify is offering Adobe Dreamweaver Creative Cloud course for Adobe Dreamweaver CC certification exam. The study guide focuses on the objectives of Dreamweaver CC exam and provides skills to create web pages, focusing on the content, styling, and designing. The course also provides the knowledge to maintain and administer the website with Dreamweaver site and page management tools that will help you to reflect your content and designing skills. The cert guide offers hands-on expertise in the following areas:

  • HTML
  • Formatting Web Pages
  • Managing Website Files
  • Graphic Design Elements
  • Web Accessibility Standards
  • Creating Layouts and Forms
  • Creating Reusable Site Assets
  • Identifying Websites Requirements
  • Creating Websites and Web Pages
  • Creating Tables and Importing Contents
  • Project Management Phases and Issues
  • Integrating Media Files with Dreamweaver
  • Linking Web Pages and Sending Websites to the Server

The course comes with the following learning resources:

  • 21+ Lessons
  • 106+ Quizzes
  • 100+ Exercises
  • 78+ Flashcards
  • 2+ Full-length Tests
  • 15+ Pre-assessments
  • 40+ Post-assessments

About The Exam

ACE: Adobe Certified Expert Dreamweaver training program covers knowledge and skills required for site architecture, coding pages, designing page layouts, and formatting page elements with CS6. Adobe Dreamweaver exam objectives are as follows:

  • Defining a Site
  • Launching a Site
  • Laying out Pages
  • Writing HTML Code
  • Creating Web Pages
  • Navigating the Workspace
  • Adding and Managing Links
  • Adding and Formatting Text
  • Working with Mobile Devices
  • Adding Images and Rich Media
  • Working with Templates and Library Items
  • Working with Cascading Style Sheets (CSS)

Professionals willing to take this exam should be familiar with web standards and are able to render pages in modern web browsers. A knowledge of Adobe Photoshop, as well as IDEs for hand coding, is also suggested. So, enroll in the uCertify course without wasting your time. Do not forget to check out the Presidents’ Day sale going on and avail 20% discount on all the courses. Use the promo code PD20 while checking out.

 

As you know that the Adobe certifications are one of the most demanded credentials these days, you must have a thought about having this certification. uCertify is offering the Adobe Flash Creative Cloud course for the Adobe Flash certification. The study guide offers complete coverage of exam objectives in a very efficient way that provides knowledge and skills to create and manipulate a variety of graphics and animations ranging from simple designs to complex animated sequences. The course also covers the exam topics like organizing and planning Flash projects, accessing structured Data, and so on. The course includes topics such as:

  • Publishing a Movie
  • Creating Animations
  • Organizing the Project
  • Planning a Flash Project
  • Adding Basic ActionScript
  • Accessing Structured Data
  • Importing Assets into Flash
  • Creating Illustrations in Flash
  • ActionScript Programming Project
  • Making Rich Media Content Accessible
  • Extending the Behavior of Flash Objects
  • Loading Media Content from External Sources
  • Adding Components for Display and User Input

The cert guide offers the following learning resources:

  • 76+ Quizzes
  • 18+ Lessons
  • 100+ Exercises
  • 65+ Flashcards
  • 2+ Full-length Tests
  • 15+ Pre-assessments
  • 40+ Post-assessments

 

About the Exam

ACE: Adobe Certified Expert Flash training program covers knowledge and skills required for deploying Flash content to the Web and desktop and seeking recognition for their expertise in programming fundamentals of ActionScript 3.0. Adobe Flash exam objectives are as follows:

  • Programming with ActionScript 3.0
  • Creating animations and interactivity
  • Creating, Importing, and Managing Assets
  • Planning and Designing Flash Applications
  • Publishing and Deploying Flash Applications
  • Testing Flash Applications on Multiple Platforms

The certification offers career prospects like:

  • Web publisher
  • Flash developer
  • Graphics designer
  • Animation Developers

So, enroll in the uCertify course that offers skills for the exam and provides hands-on learning. Do not forget to check out the Presidents’ Day sale going on and avail 20% discount on all the courses. Use the promo code PD20 while checking out.

 

EXCERPTS: Try uCertify course for the exam prep of Adobe Flash CC certification. Also check out the Presidents’ Day Sale and avail 20% site wide discount on the Presidents’ Day Sale with the promo code PD20.

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Gear up to prepare for the Microsoft MTA certification exam with HTML5 Application Development Fundamentals video training course. The course contains performance-based labs in addition to the video tutorials. Performance-based labs simulate real-world, hardware, software & command line interface environments and can be mapped to any textbook, course & training. The study guide focuses on the objectives covered in the 98-375 exam and provides the skills to manage the application life cycle, build the user interface (UI) by using HTML5, format the user interface by using Cascading Style Sheets (CSS), and code by using JavaScript. The course offers hands-on learning of exam topics with the real-world scenarios. The course covers the exam topics including:

  • Code by using JavaScript
  • Manage Application Life Cycle
  • Build User Interface by using HTML5
  • Format the User Interface by using Cascading Style Sheet (CSS)

The course offers following resources:

  • 08:05+ Hours
  • 153+ Video Tutorials
  • 52+ Pre-assessments
  • 99+ Post-assessments
  • 38+ Performance-based Labs

About The Exam

Microsoft Technology Associate (MTA) certification is an entry-level training program designed to ensure proficiency and skills in technical knowledge. The certification is targeted at those professionals who want to prove their core HTML5 client application development skills. The MTA exam validates the expertise of professionals in the field of:

  • Security
  • Database
  • Networking
  • Web development
  • System administration
  • Windows development
  • Understanding the fundamentals of technical concept

The course offers following career prospects:

  • Web Developer
  • Server Administrator
  • Database Administrator

So, are you ready for Microsoft MTA certification? Pass the 98-375 exam with the comprehensive course offered at uCertify. Do not forget to check out the Presidents’ Day sale going on and avail 20% discount on all the courses. Use the promo code PD20 while checking out.

 

Kick start your prep for Adobe ACE certification exam with the Adobe InDesign Creative Cloud course. The course focuses on all the objectives covered in the Adobe Creative Cloud certification exam and enables you to create interactive documents and export them for viewing in a web browser with various features such as buttons, page transitions, movies and audio files, hyperlinks, and animation. The study guide provides you the ability to assign color profiles and establish print presets. The course offers hands-on learning of exam topics and also provides knowledge to include features such as the table of contents, footnotes, cross-references, and index in creating longer documents. The course covers the topics including:

  • Building Tables
  • Managing Styles
  • Building Complex Paths
  • Managing Long Documents
  • Working with Page Elements
  • Preparing Documents For Delivery
  • Managing Advanced Page Elements
  • Designing and Customizing Documents
  • Designing and Customizing Documents
  • Preparing Documents For Multiple Formats
  • Managing External Files and Creating Dynamic Documents

The course comes with the following learning resources:

  • 90+ Quizzes
  • 20+ Lessons
  • 93+ Flashcards
  • 100+ Exercises
  • 3+ Full-length Tests
  • 15+ Pre-assessments
  • 40+ Post assessments

About The Exam

ACE: Adobe Certified Expert InDesign training program covers knowledge and skills required for Web designers, graphic designers, video professionals, system integrators and developers seeking recognition for their expertise with Adobe products. Adobe InDesign exam objectives are as follows:

  • Setting Project Requirements
  • Understanding Adobe InDesign
  • Creating page Layouts by Using Adobe InDesign
  • Identifying Design Elements when Preparing Page Layouts
  • Publish, Export, and Archive Page Layouts by Using Adobe InDesign

The course offers career prospects in the fields like:

  • Designer
  • Web Designer
  • Graphic Designer

So, you know about the Adobe ACE InDesign certification and exam details. You must be excited about getting the Adobe ACE InDesign certification! Try uCertify course for getting complete knowledge about the exam and passing the exam with good grades. Do not forget to check out the Presidents’ Day sale going on and avail 20% discount on all the courses. Use the promo code PD20 while checking out.

uCertify offers PMI Program Management Professional course for PMI PgMP certification exam. The study guide offers complete coverage of exam objectives and provides competency across a spectrum of skills that includes managing and administering the project. The Program Management Professional certification is targeted at Professionals who are involved in managing and administering the projects. The course provides knowledge and skills to lead and direct project teams and to deliver results within the constraints of schedule, budget, and resources. The course covers the following exam topics:

  • Defining the Program
  • Initiating the Program
  • Planning the Program
  • Executing  the Program
  • Controlling the Program

The course comes with the following resources:

  • 6+ Lessons
  • 95+ Quizzes
  • 245+ Exercises
  • 3+ Full-length Tests
  • 15+ Pre-assessments
  • 100+ Post assessments

About The Exam

The PgMP demonstrates your proven competency to oversee multiple, related projects and their resources to achieve strategic business goals. PMI Program Management Professional certification is an industry-supported globally acknowledged vendor-neutral credential demanded by most of the industries these days. PMI PgMP certification designed to ensure skills and knowledge required for Program Managers and Project Directors to deliver the strategic objectives that help in improvement of business. PMI PgMP exam objectives are as follows:

  • Governance
  • Program life cycle
  • Benefits management
  • Stakeholder management
  • Strategic program management

The career prospects for the certification are:

  • Systems analysts
  • Network analysts
  • Systems engineer
  • Network administrator
  • Systems administrator

So, are you excited about getting the PMI PgMP certification? Try uCertify course for getting complete knowledge exam topics and passing the exam. Do not forget to check out the Presidents’ Day sale going on and avail 20% discount on all the courses. Use the promo code PD20 while checking out.

 

Cyber attacks are now at the top of the international agenda as high-profile breaches raise fears that hack attacks and other security failures could endanger the global economy. Nowadays, 90 percent of companies worldwide recognize that they are not fully prepared to protect themselves against cyber attacks. Sometimes you don’t even realize that your risky behavior breaches your system security.

Let’s introduce you to the three main impacts of your risky behavior:

1. Impact On Identity Theft Risk

Your identity can be utilized in unethical ways very easily. So, you should be very careful sharing your information. 1 out of 3 college students shares their personal information online without thinking about privacy. 1 out of 4 college students are facing identity thefts and security breaches. 2 out of 5 college students have experienced or know people who experienced identity thefts.

2. Unsupervised Computer Usage

In an organization where a lot of people are working, the possibility of security is very high. Then your behavior plays an important role in your security. 56% of employees said that they allow their friends, family members, coworkers, and even people they do not know to use their computer without any supervision. 86% of college students allow others to use their computer unsupervised.

3. Adhering To IT Policies

IT security policies are made to protect your system and information, but if you are not following them, they are not going to benefit you. 61% feels that they are not responsible for the security for protecting security and devices. 70% of employees admitted to breaking policy with varying regularity. 80% of employees feel that their organization’s IT policies are outdated.  

So, now you know that cyber and information security is a very important aspect of an organization. There is a lot of demand for cybersecurity professionals for the implementation of security policies and principles. The field of cybersecurity contains great career opportunities. Having cybersecurity certification can help you in getting better jobs. Try uCertify course for passing the certification exam. Do not forget to check out the Presidents’ Day sale going on and avail 20% discount on all the courses. Use the promo code PD20 while checking out.

Kick start your prep for Adobe Illustrator CC exam with Adobe Illustrator Creative Cloud course. The study guide focuses on the objectives of the Illustrator CC exam and provides knowledge to create “drawn” graphics that enables you to integrate content from other domains. The course not only unlocks the creative impulses in you but also captures those multiple ideas and “what ifs” during the creative process in ways that you never imagined. And for the professionals interested in building creative skills, you will be surprised at “how good” your work will appear, even at the outset of your exploration of the world of graphic design. The course covers the exam topics in a very efficient way. Some of the topics are:

  • Formatting Types
  • Customizing Objects
  • Customizing Basic Shapes
  • Setting Project Requirements
  • Drawing Complex Illustrations
  • Preparing Content Deployment
  • Preparing Document Deployment
  • Enhancing Appearance of Artwork
  • Customizing Colors and Swatches
  • Enhancing Artworks Using Painting Tools
  • Creating Graphics Containing Customized Texts
  • Creating Documents Containing Customized Paths

The cert guide comes with the following learning resources:

  • 99+ Quizzes
  • 18+ Lessons
  • 42+ Exercises
  • 127+ Flashcards
  • 2+ Full-length Tests
  • 25+ Pre-assessments
  • 60+ Post assessments

About The Exam

ACE: Adobe Illustrator certification exam is an entry-level certification designed to validate knowledge and skills in Adobe Illustrator software product. You should be able to efficiently create 2D illustrations, text treatments, and precise vector layouts. You should also be familiar with tablet input devices, Adobe Photoshop and InDesign. Adobe Illustrator exam objectives:

  • Setting project requirement
  • Understanding Adobe Illustrator
  • Create graphics using Adobe Illustrator
  • Identifying design elements used when preparing graphics
  • Archive, export, and publish graphics using Adobe Illustrator
  • The certification offers career prospects such as:
  • Developer
  • Web Designer
  • Digital Designer
  • Graphic Designer
  • System Integrator

Excited about getting the Adobe Illustrator certification? Enroll in the uCertify course and start your exam prep today. Do not forget to check out the Presidents’ Day sale going on and avail 20% discount on all the courses. Use the promo code PD20 while checking out.