Social Media Marketing
Gain a comprehensive understanding of the current social media landscape and its impact on modern marketing strategies and explore the evolution of social media and its pivotal role in shaping consumer behavior. This course is your gateway to acquiring the skills, strategies, and insights needed to propel your brand into the digital spotlight.
9+ Lessons | 100+ Exercises | 60+ Quizzes | 42+ Flashcards | 42+ Glossary of terms
40+ Pre Assessment Questions | 40+ Post Assessment Questions |
32+ Videos | 07:39+ Hours
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Here's what you will learnDownload Course Outline
Lessons 1: Introduction
- Why Social Media Marketing is So Popular?
- What's in the Course?
- Who Should Read This Course?
Lessons 2: Understanding Social Media Marketing
- Evolution of Social Media
- What is Social Media Marketing?
- Importance of Social Media in Marketing
- Client Brief
Lessons 3: Social Media Platforms
- Overview of Popular Social Media Platforms
- Choosing the Right Platforms for Your Business
- Platform Demographics and Usage Patterns
Lessons 4: Developing a Social Media Strategy
- Setting Goals and Objectives
- Identifying the Target Market
- Creating a Content Strategy
Lessons 5: Planning Social Media Campaign
- Building a Content Calendar
- Scheduling and Automation
- Budgeting for Social Media Marketing
Lessons 6: Content Creation Strategies
- Content Creation
- Visual Content: Images and Infographics
- Video Content: From Short Clips to Live Streaming
Lessons 7: Measuring Success with Analytics
- Introduction to Analytics Tools and Services
- Key Performance Indicators
- Analyzing and Interpreting Social Media Data
Lessons 8: Marketing Techniques
- Organic Reach and Engagement
- Paid Advertising on Social Media
- Influencer Marketing Strategies
Lessons 9: Emerging Technologies in Social Media Marketing
- Augmented Reality and Social Media
- Virtual Reality and Its Potential
- Artificial Intelligence in Marketing