 # Foundation of Data Analytics

(FDN-DA.AE1)/ISBN:978-1-64459-277-9

This course includes
Lessons
TestPrep
Hand-on Lab

Enhance your data analytics skills with a Data Analytics foundation course and lab. The course and lab offer interactive learning resources that help candidates learn how to use data typologies, data analytics tools, business statistics, data visualization with the working and value of data, and many more. The course also covers the subject areas like processing, collecting, storing, and analyzing to help you in advancing your professional career. The course will help you in advancing your professional career.

#### Lessons

7+ Lessons | 9+ Exercises | 64+ Quizzes | 112+ Flashcards | 112+ Glossary of terms

#### TestPrep

51+ Pre Assessment Questions | 53+ Post Assessment Questions |

#### Hand on lab

35+ LiveLab | 29+ Video tutorials | 38+ Minutes

# Here's what you will learn

### Lessons 1: The Value of Data

• Opening Case
• Introduction
• Managers and Decision Making
• Business Analytics Models: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics
• Summary
• Discussion Questions
• Closing Case 1
• Closing Case 2

### Lessons 2: Working with Data

• Some Sample Data
• Moving Quickly with the Control Button
• Copying Formulas and Data Quickly
• Formatting Cells
• Paste Special Values
• Inserting Charts
• Locating the Find and Replace Menus
• Formulas for Locating and Pulling Values
• Using VLOOKUP to Merge Data
• Filtering and Sorting
• Using PivotTables
• Using Array Formulas
• Solving Stuff with Solver
• OpenSolver: I Wish We Didn't Need This, but We Do

### Lessons 3: Data Typologies and Governance

• Opening Case
• Introduction
• Managing Data
• The Database Approach
• Big Data
• Data Warehouses and Data Marts
• Knowledge Management
• Summary
• Discussion Questions
• Problem-Solving Activities
• Closing Case 1
• Closing Case 2

• Introduction to Probability
• Structure of Probability
• Marginal, Union, Joint, and Conditional Probabilities
• Multiplication Laws
• Conditional Probability
• Revision of Probabilities: Bayes' Rule
• Introduction to Hypothesis Testing
• Testing Hypotheses About a Population Mean Using the z Statistic (σ Known)
• Testing Hypotheses About a Population Mean Using the t Statistic (σ Unknown)
• Testing Hypotheses About a Proportion
• Testing Hypotheses About a Variance
• Solving for Type II Errors
• Summary
• Formulas
• Supplementary Problems
• Analyzing the Databases
• Case - Colgate-Palmolive Makes a “Total” Effort

### Lessons 5: Optimization and Forecasting

• Why Should Data Scientists Know Optimization?
• Starting with a Simple Trade-Off
• Fresh from the Grove to Your Glass…with a Pit Stop through a Blending Model
• Modeling Risk
• Wait, What? You're Pregnant?
• Don't Kid Yourself
• Predicting Pregnant Customers at RetailMart Using Linear Regression
• Predicting Pregnant Customers at RetailMart Using Logistic Regression
• Correlation
• Introduction to Simple Regression Analysis
• Determining the Equation of the Regression Line
• Residual Analysis
• Standard Error of the Estimate
• Coefficient of Determination
• Hypothesis Tests for the Slope of the Regression Model and Testing the Overall Model
• Estimation
• Using Regression to Develop a Forecasting Trend Line
• Interpreting the Output
• Summary
• Formulas
• Supplementary Problems
• Analyzing the Databases
• Case - Caterpillar, Inc.

### Lessons 6: Other Data Analytic Tools

• Getting Up and Running with R
• Doing Some Actual Data Science

### Lessons 7: Data Visualization

• Why Do We Visualize Data?
• How Do We Visualize Data?
• Color
• Common Chart Types
• When Our Visual Processing System Betrays Us
• Every Decision Is a Compromise
• Summary

# Hands-on LAB Activities

### The Value of Data

• Summarizing the Aspects of Business Analytics and its Applications

### Working with Data

• Freezing the Top Row
• Using the AVERAGE Function
• Using Relative, Absolute, and Mixed References
• Formatting Numbers
• Applying Conditional Formatting
• Using the Paste Special Feature
• Analyzing Data Using a Line Chart
• Creating a PivotTable Automatically
• Calculating the Minimum and Maximum Sales Value
• Using the SUM Function
• Using the MATCH Function
• Using the VLOOKUP Function
• Sorting Data

### Data Typologies and Governance

• Understanding Big Data
• Understanding the Relational Database Model

• Calculating the Statistics

### Optimization and Forecasting

• Using the SUMIF Function
• Using the IF Function

### Other Data Analytic Tools

• Using the factor() Function
• Using the str() Function
• Using the sqrt() Function
• Using the matrix() Function
• Using the length() Function
• Using the rbind() and cbind() Functions
• Using the aggregate() Function
• Using the order() Function
• Using the predict() Function
• Using the print() Function
• Using the summary() Function
• Using the which() Function

### Data Visualization

• Visualizing Data
• Understanding Data Visualization
• Creating and Analyzing Chart Types