With more than 4.53 billion active users on the internet, it is changing the way businesses are conducted throughout the world. With people spending more and more time on the internet, it’s becoming the most potent place for marketing.

Traditionally, marketing techniques have varied vastly. From word of mouth, to print media ads and tele-ads, marketing has evolved dramatically. But the fundamental concept of marketing has remained unchanged, “Target the right audience, with the right content at the right place”. As more and more people are becoming active on various digital channels, the marketing techniques have evolved too.

Any marketing techniques that are utilized on any digital channel with the ultimate goal of generating higher revenue are Digital Marketing. Such marketing channels include Social Media, emails, mobile applications, and Search engines. To learn about these techniques you may check out uCertify CIW: Social Media Strategist 1D0-623 Course.

Why Digital marketing?

Traditional marketing channels are dying, a sad but realistic fact! The way people are spending more and more time on digital devices, billboards and newspaper ads are losing their charm. The only place businesses can find new prospects are one or another digital platform.

Digital marketing is becoming a vital tool to build a compelling digital presence of a business. Virtually, every business, irrespective of its domain, is trying to go online in some way. With Digital Marketing, there are endless possibilities to customize the way you advertise your product or service. 

Digital Marketing strategy

Every successful campaign demands a well-defined strategy. Same goes with digital marketing. If you want to build a successful online business using Digital Marketing, you need a robust Digital Marketing Strategy in place. These strategies will help you drive more traffic to your company and will improve the conversion ratio.

The first step of any digital marketing strategy is Defining your brand. You need a clear thought about what your brand can offer that others can’t, what is your USP(unique selling point) and what section of the internet users will you cater.

The second step is analyzing your target audience. Every product or service has a specific target audience. You can’t sell a car to a person who is looking for a bike loan. So it’s vital to define your audience before advertising. 

The third step is to define your budget. Depending on the nature of your business and your goals, your budget can vary drastically. So it’s essential to set aside a fixed budget for your digital marketing campaign.

The fourth step is choosing the right strategy. Every business needs a different approach to be successful in the market. Choose your strategy after a proper analysis of the impacts of these strategies on your business. 

The fifth and final step is to launch your campaign across every suitable channel to target the maximum audience. Do not forget to keep a track on the channel that generates maximum output. Focus more and spend more on those channels. 

There numerous ways to do Digital Marketing. For e.g. Social Media campaigns can target relevant audience through organic or paid marketing. Similarly, a content marketing campaign can drive more traffic using engaging articles and blogs. 

Selection of campaigns depends on the goal of doing digital marketing. 

Some important campaigns for digital marketing are :

  1. SEO campaigns (Search engine optimization)
  2. SEM campaigns(search engine Marketing)
  3. PPC campaigns(Pay per click)
  4. Content marketing
  5. Social Media Marketing 
  6. Email Marketing

SEO (Search engine optimization) in Digital Marketing

Ever tried searching for “Bus Ticket Booking” Give it a shot. You will always see, “RedBus” will be at the top of the Search Engine Result Page (SERP). There are hundreds of websites delivering the same service, but RedBus stays at the top. Wondered why? The answer is SEO (Search Engine Optimization). The same thing goes with “Digital Seva”. When you type this keyword, the link of “Digital Seva” will appear on top.

When a user enters some words or phrases (keywords) in Google or any other search engines, that search engine looks into its server and presents the website offering the same content on the top. There are numerous ways a website needs to be optimized to make it appear on the top of any search results. Such optimization of any website is called “Search Engine Optimization”. 

SEO is a well planned and well-executed strategy to help your website appear on the top results for the relevant keyword search. 

There are three ways you can create a compelling SEO strategy. 

Technical SEO: This SEO optimizes the backend of your website. It can improve your website’s loading speed, can reduce bounce rate and give a refreshing look to your site. This will keep visitors engaged for a longer duration, improving your chances for higher sales.

On-page SEO: This SEO generally deals with the on-page content that visitors see. Optimizing your website with relevant keywords can help you rank higher on Google searches.

Off-page SEO: This SEO includes tactics like building back links, writing guest articles on other websites, and connecting with other publishers can help you improve your website’s authority. With higher authority, comes higher traffic.

Why is SEO critical?

Have you ever bothered going to the second page of search results while searching for anything online? Never! A report suggests, around 70% of people click on the top 4 links that appear on a SERP. So if your website does not appear on the first page, your website is as useless as trash! It might seem a bit too harsh, but it’s a cold fact! 

Check out the benefits of SEO

  • If you are looking to generate traffic from your website, you need to perform strategic SEO. Employing SEO experts can help you optimize your page to bring in powerful and actionable leads. 
  • Apart from generating leads, SEO improves your website’s user experience. Websites that are user friendly tend to attract more visitors, enhancing your chance to make a sale. 
  • When your website appears on the top four or five results, your brand authority grows. Such authority commands more trust in your visitors. 
  • Sites with better SEO stand a higher chance to generate more revenue than its competitors. 

Digital marketing strategy is a very vast thing. There are enormous possibilities for growth with proper Digital Marketing campaigns. Numerous experts run Digital Marketing Courses to help people learn how to utilize digital marketing to its fullest potential.

Social networks have long changed the status of an entertainment environment for idle talks. They have become a separate powerful tool for promoting a business. Increasing brand awareness, attracting new customers, and retaining existing ones are just a few examples of what a company can do through Facebook, Twitter, etc.

“Social media presence is essential for any modern business” – Head of SEO at LinksManagement states – “In addition to frontend advantages such as increasing brand awareness and customer loyalty, there are backend ones: building a strong backlink profile and thus, skyrocketing SEO efforts.”

Quick messaging and a wide audience reach makes social media a convenient tool for project managers. If you want to know how to use it to improve your PM work – you are on the right track.

1. Instant Communication

It is impossible to manage a project without regular contact with directors, team members, contractors, and any other involved parts. One out of five projects fails precisely because PM cannot ensure timely transmission of key data between parties. To prevent this from happening, managers must provide themselves and their team with effective communication means.

Public media and apps, in this case, will provide:

  1. Instant transfer of the necessary information to all team members.
  2. Real-time update notifications so that everyone is aware of changes.
  3. Fast and accurate addressing the arisen problems and difficulties.
  4. The ability to use video communications for virtual meetings with remote employees.

PM can create different groups for contact with different participants. This will help to structure tasks and transmit the necessary data and update notifications to those people for whom it is relevant. In turn, video conferences significantly increase productivity and reduce the time to complete all tasks.

Increased productivity is ensured by the flexibility that removes standard restrictions from people. The absence of the need to sit at the office table for the classic 8 hours makes employees more responsive and enthusiastic about work: they are free to plan their own schedule.

2. Networking Opportunities

PMs can use social networks not only to transmit information to the team. In LinkedIn, for example, they can easily find colleagues in relevant groups and discuss similar problems, share experiences or learn about current trends in their sphere.

Thus, expanding the network of their acquaintances and contacts, PMs broaden their horizons, professionally develop, and pump their key skills. Certainly, business only benefits from this free online seo course.

But that’s not all. Networking features also include a search for influencers who can support the project if relevant to its essence. Obviously, the main habitat of opinion leaders and influencers is precisely a place called Twitter or another no less familiar to us. Look for them there if their support is important for success.

3. Project Promotion

At the launch stage, there is nothing more effective than social networks to:

  1. Make existing and potential customers notice the project.
  2. Get feedback.
  3. Report to executives on performance.

One of the important things in making customers notice the project is to highlight it using nice images. It is a well-known fact that people always pay attention to the eye-catching image at first, and after that read a description, text. To grab your customers’ attention, professionals from the Photza photo editing studio recommended using beautiful digital images.

Thereby, using public media channels, PMs perform several tasks at the same time, saving resources and not requiring any additional costs.

Many businesses have already experienced all of the above benefits. It is not difficult, it does not require any investments, but it brings excellent results. Do not miss the chance to improve the overall performance of the company.

Nowadays, customers have to get admission to statistics and data at any time, everywhere they want, thanks to the Internet. Community Intrest having access to the records they seek, through computers, mobiles, etc.

If you are not known in the digital world today, then you must recognize that you are not going to head closer to progress and achievement each time soon. Having the arena strongly influenced by using the digital factor, every enterprise and company, no matter small or massive is working tough to create an area for itself online.

Why Your Business Needs Digital Marketing Services

Modern international screams generation from every angle, humans are well keen on their busy and worrying schedules and do not have time to appearance out for one-of-a-kind brands, merchandise, and upcoming projects via the way of offline advertising, such as paper-primarily based newspapers, books, communique methods, and traditional TV and radio broadcasts. In the present day scenario net and cellular telephones are the most picked approach to percentage any facts, so whilst the term Digital Marketing is discussed, clients can get admission to the facts any time and any region as per their convenience. Internet and globalization have shrunk the world to an axis point, in which human beings from all around the globe can get entry to the data via computers, capsules, or mobiles. Digital advertising is indeed a blessing for the business proprietors, where they are able to impact the picture of their organizations via digital advertising and can reach up to a bigger chunk of clients globally.

You Should Do Digital Marketing

In the generation of generation, in which Smartphone policies our life, we experience certain to get admission to the product info online best via, mobiles, computers, or tablets. A commercial enterprise turn does now not imply the massive site visitors on the product website, however, that visitors converting to leads or boosting the sales. Online Marketing, is a tool that works on your customer’s psychology with the appealing content, ads observed with the aid of numerous other marketing tactics, Digital Marketing services, and strategies that offer commercial enterprise proprietors the fine probabilities for competition, survival and even for the commercial enterprise boost.

Asking Price

The first and foremost reason to choose digital advertising is, but manifestly the cost-factor, which is pretty economical, being compared to standard offline advertising and marketing techniques. To illustrate the truth a TV advert or newspaper commercial can cost big and with no assure of being observed with the aid of everybody, on the contrary, an e-mail or social media campaign can reach out to a mass population globally.

Reliable Customer’s Feedback

Another benefit, which certainly fits the want of the enterprise, is the real-time and reliable purchaser comments and critiques to upgrade the offerings with time. With digital advertising, pattern enterprise proprietors don’t want to spend excessively on surveys and customers’ feedback, however, the unbiased facts can be attained through internet advertising and in the end win the patron’s trust. The higher revenue increase expectancy of either small or medium organizations can enlarge to 4 instances much higher through the use of digital advertising and marketing techniques, since it, we could the product available to go large and farther reaching markets both regionally and abroad.

Brand Recognition

Online Marketing proves beneficial for the brand reputation, with satisfied clients and their real-time comments, business proprietors can attain to another ability set of clients. This enables the enterprise proprietors to make the brand popularity move viral as expected, in addition to commencing new doorways of opportunities for achieving larger markets and obtain business boom.

Conversion Optimization

Since the modern technology is turning extra digital, than humans do have the get entry to over their gadgets at each time and enterprise proprietors can remain to be had with their product, no matter their time-zone restrictions and in the end, a larger attain to the customers might result in conversion, due to the fact the patron would get what they are searching out a consistent with their convenience. Without conversion, all the site visitors could imply nothing, and all of the other advertising and marketing efforts would lead to despair. This is the sole reason, why commercial enterprise proprietors put more effort in the direction of digital marketing campaigns.

Key Digital Marketing Tools

Digital Marketing may be executed in diverse ways, under noted are among the fundamental keys, even though with the approaching innovative era techniques, more could be brought to this list.

  • Websites and search engine marketing content
  • Blogs
  • Internet banner ads
  • Online video content
  • Pay-in step with-click (PPC) advertising
  • Email advertising and marketing
  • Social media advertising and marketing (Facebook, Twitter, LinkedIn, etc.)
  • Mobile advertising (SMS, MMS, etc.)

When a consumer walks right into a shop, the first step he/she follows is to check out the product and then might leave without shopping for anything. Undeniably a bigger number best come and go and very small companies make a buy. Even if the product website receives tons of website visitors each day or weekly, but none of them ever convert, then it is alarming, because it leads to a clear indication that the business will also stop to exist. Digital Marketing allows the enterprise owners to utilize the tried and tested advertising tactics, which no longer just entice the superfluous traffic, but highly potential target visitors and might ensure the survival of the business.

You can get in contact with our team to talk about in addition to your idea to convey into reality. The discussion might help you to benefit a higher ranking of your business.

Achieve Your Targets: A good advertising and marketing services provider assures committed social media, internet content, search engine optimization, etc. To help your corporation goal unique demographics, areas, and trends.

Future Is Digital: You can’t deny the truth that we live in a virtual international, in which the whole lot we do is either associated with our phones or computers. This reality makes it quite glaring that if we will market our products and services to our target audience using virtual tools or channels, we’ve got a better and healthful threat of having their interest and turning them into our loyal customers.

Transform your leads Into Customers: Getting a lead isn’t sufficient for an increase in the highly competitive world we stay in. Credible and ace digital marketing isn’t always just about producing leads. You need to realize the techniques to transform the ones leads into customers. With the right virtual advertising strategy, you may develop your clients tremendously.

Grow Your Brand Recognition: Do you really need to grow your business enterprise’s logo recognition in the favored marketplace? Digital advertising is the key. An ace digital advertising services provider offers extraordinary blogs and targeted net content, which could effortlessly build up your credibility and gift you as an expert to your niche.

Track Results Easily: The great component of virtual advertising and marketing is that you may usually realize whether or not your efforts are bearing fruits or not. We could maintain an eye on where all of your leads are heading from, and calculate conversion rates.

Thus, if digital advertising and marketing haven’t been a part of your boom plan so far, 2017 is the quality and excessive time to begin running on a sturdy digital strategy.

If you have no concept approximately how digital advertising works, you need to be a part of fingers with a leading digital advertising services company like Softuvo. A digital platform can develop your commercial enterprise tremendously.

Want to polish your skills in digital marketing? A digital marketing institute in Jaipur will help you enhance your knowledge of this topic.

Hannam Everton is Secretary-General of Jamaica National Commission for UNESCO. He has more than 15 years of experience working in the international affairs industry. He is skilled in nonprofit organizations, negotiation, intercultural communication, sustainable development, and political science. Hannam is a business development professional with a Master’s focused on Languages from the University of Havana. 

He has recently reviewed our CIW Social Media Strategist course and provided his valuable feedback. Please read it here:

Check Out Hannam Everton’s Review On Our Social Media Strategist Course

“The CIW Social Media Strategist course completely covers 1D0–623 exam objectives and helps you understand the basics of SM, like posting, sending emails, and more. 

The course outlay is very simple and offers a seamless learning path Assessments allow for immediate testing of your knowledge after the completion of each lesson.”

To read the complete post, please click here.

Thank you Hannam, we are glad to have your honest and valuable feedback on our course. 

To know more about Hannam Everton, contact via his LinkedIn profile.

Does the social media marketing field excite you? Are you thinking about making this your career choice? Then CIW Social Media Strategist certification is a good choice. Ths cert will help you showcase your marketing skills. Kick start your prep for CIW Social Media Strategist 1D0-623 certification exam with  Social Media Strategist course offered by uCertify. CIW Social Media Strategist course provides complete coverage of the CIW 1D0-623 exam objectives and is designed for web designers, Internet consultants, IT professionals, marketing professionals, web and graphic artists, and business professionals. The course explains the business uses of social media; identify strategies and tactics for creating and using folksonomies, and the lot more. 

uCertify's CIW Social Media Strategist 1D0-623 Cert Guide

The course covers the following topics:

  • Social Media Platforms
  • Social Media Advertising
  • Reports and Optimization
  • Introduction to Social Media
  • Using Social Media in Business
  • Developing Social Media Strategy
  • Presentations and Business Blogs
  • Creating a Social Media Campaign
  • Social Media Metrics and Analytics
  • Risk, Reputation, and Crisis Response

The course comes with the following Resources:

  • 10+ Lessons
  • 227+ Quizzes
  • 184+ Flashcards
  • 3+ Full-length Tests
  • 55+ Pre-assessments
  • 55+ Post assessments

About The Exam

The CIW Social Media Strategist course is the fourth course in the CIW Web and Mobile Design series certification, which prepares you to take the CIW Social Media Strategist 1D0-623 exam. The 1D0-623 exam validates your expertise in the following areas:

  • Creating a successful social media campaign
  • Discussing crowdsourcing and crowd shaping strategies
  • Describing the types of tools used in social media analytics
  • Explaining the types of content that can be used in a social media campaign
  • Tracking virtual and brick-and-mortar business using social media and Web technologies
  • Explaining about types of communication links that can exist with businesses using social media
  • Performing a strengths, weaknesses, opportunities, and threats (SWOT) analysis based on a social media audit
  • Describing what social media optimization (SMO) is and how it fits into the social media strategy planning cycle

So, get yourself enrolled in the uCertify interactive course and start your prep for becoming a Social Media Strategist. The cert guide will help you learn all the key topics asked in the CIW Social Media Strategist 1D0-623 certification exam. Get yourself enrolled in the uCertify cert guide and experience a new way of learning!