uCertify offers the Customer Relationship Management (CRM) course which covers creating improved shareholder value through the development of appropriate relationships with customers. The course provides the skills to use data and information to understand customers and co-create value with them. It covers topics such as customer relationship management, history and development of CRM; relationship marketing and CRM; technology, data platforms, and more. The course also helps to support a business in engaging its customers.
CRM is not only for large-scale businesses with huge databases of customers, but are beneficial to even small and medium-sized businesses. It is one of the most powerful management tools in your arsenal. Let’s check out the reasons why organizations want to invest in the CRM strategy:
- Enhance sales productivity: CRM helps gather important customer information in one place. This helps businesses close more deals, increase sales productivity, and improves sales capability.
- Improves customer satisfaction and retention: With an attentive customer service team and catering to customer needs, a business can improve levels of customer satisfaction and retention. Even a 5% increase in customer retention increases profits from 25% to 95% and a survey reveals that around 38.5% of business believes that CRM helps them in increasing customer retention.
- Improves the efficiency of an organization: By providing a better way to manage customers, reducing gaps between multiple departments (sales, marketing, etc.), helping find new customers, and automating the most tedious tasks; a CRM helps improve overall workforce efficiency of any organization.
- Improves analytics and reporting process: A CRM removes the possibility of miscalculations leading to a poor business decision. CRM also helps businesses to create reports that help teams visualize business performance.
So, start learning the CRM strategies today with uCertify! uCertify has developed an award-winning, highly interactive yet simple to use platform that helps students grasp concepts better. Over 50 interactive activity types can use almost any media element including, but not limited to, text, images, animation, audio, and videos. These activities can be used in both formative and summative assessments resulting in better learning outcomes. Most of the corporate users and professionals enjoy using uCertify’s competency-based, self-paced learning method. Companies and universities report higher pass rates when using the uCertify platform, showing its direct impact on their work or academic performance.