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Adwords : Google Advanced Google AdWords

Kick start your preparations in online advertising field with Google Advanced Google AdWords course for complete knowledge and good score in AdWord certification exam. The course covers the objectives of Google-AdWord exam which are testing knowledge in the fields of online advertising and adwords. The course will help you gain the expertise in the field of advertising.
Google Advanced Google AdWords
ISBN : 978-1-61691-529-2

Here's what you will get

Google-AdWord exam is a very prestigious exam in the area of online advertising. This exam validates your expertise in online advertising, campaign setup and management, measurement, and optimization. It is recommended to have an on job experience using AdWords and managing different types of AdWords campaigns before taking this exam.

Glossary of terms
Pre-assessment Questions
Full Length Tests
Post-Assessment Questions
Exam FAQs
What is the exam registration fee? USD 186
Where do I take the exam? The exam is administered by Google at testing centers worldwide. Click here to find a testing center near you.
What is the format of the exam? Question paper is a combination of multiple choice and true and false type questions.
What are the pre-requisites of the exam? You need to sign up on Google Partners. This is required for the access of Adword certification exams and for getting the certification.
How many questions are asked in the exam? The exam contains around 100 questions.
What is the duration of the exam? 90 minutes
What is the passing score? 80%
What is the exam's retake policy? Retake is applicable after 8 days.
What is the validity of the certification? Google adword exam passing score is valid for 12 months. For maintaining the passing score you can must have certification of other Google adword exams like the AdWords fundamentals exam and one of the other advertising exams.
Where can I find more information about this exam? To know more about the google-adwords, click here.
Which certification covers this exam?
What are the career opportunities after passing this exam?

A Google AdWords certified professional has several career opportunities open up to them, including:

  • AdWord analyst
  • Campaign manager
  • Lead/ Asst. Manager SEO
  • Digital Marketing Executive

Here's what you will learn

  • The Origins of Google AdWords
  • The Psychology of Search
  • Goal Alignment: Google vs. You vs. the Searcher
  • Best Practices for Applying Search Theory
  • Understanding the Buying Funnel
  • Understanding Keywords
  • Discerning Keyword Match Types
  • Using Negative Match
  • Using Advanced Organizational Techniques
  • Taking Control of Your Ad Display
  • Best Practices for Conducting Keyword Research
  • AdWords Keyword Planner
  • Google Trends
  • Bing Ads Intelligence
  • Best Practices for Using Keyword Tools
  • Do Your Ads Reflect the Search Query?
  • Writing Effective Ads
  • Following Google's Editorial Guidelines
  • Developing Unique Selling Propositions
  • Distinguishing Features and Benefits
  • Employing Themes That Get Clicks
  • Controlling Your Mobile Ads
  • Spicing Up Your Ads with Ad Extensions
  • Showcasing Your Products with PLAs
  • Following the Law: Trademarks
  • The Quest for the Holy Grail of Advertising
  • Best Practices for Writing Compelling Ads
  • Does Your Landing Page Answer the Searcher's Question?
  • Everything about Destination URLs
  • Choosing Landing Pages That Increase Conversion Rates
  • Employing Usability, Trust, and Web Technology
  • Best Practices for Landing Pages
  • Optimizing for Traffic
  • Optimizing for Conversions
  • Best Practices for Advanced Optimization Techniques
  • What Is Quality Score?
  • Viewing Your Quality Score
  • Landing Page Quality: Making Your Pages Relevant
  • Estimating Your First Page Bid
  • Understanding the Display Network Quality Score
  • Diagnosing Your Quality Scores
  • Increasing Quality Scores
  • What to Do if Your Quality Score Drops
  • Quality Score FAQs
  • Best Practices for Optimizing Quality Scores
  • Beyond the Desktop: Creating Mobile Ads
  • Beyond Static Text: Creating Rich Media Ads
  • AdWords Ad Gallery
  • Best Practices for Employing Image, Video, and Mobile Ads
  • What Is the Display Network?
  • Creating a Successful Display Network Campaign
  • Blocking Your Ads from Being Shown across the Display Network
  • Smart Pricing: Measure Success with Cost per Conversion
  • Using the Display Planner Tool
  • Best Practices for the Display Network
  • Remarketing: Bringing Visitors Back to Your Site
  • Flexible Targeting: Mixing and Matching Every Display Targeting Option
  • Optimizing Your Display Campaigns
  • Creating Scenarios to Understand and Reach Your Target Audience
  • Writing Effective Display Ads
  • Best Practices for Advanced Display Network Advertising
  • What Is Geographic Targeting?
  • Reaching Users in Specific Locations
  • Location Targeting Considerations
  • Treating Locals and Nonlocals Differently in Your Ad Copy
  • Viewing Geographic Results
  • Geographic Performance Reports
  • Best Practices for Geographic Targeting
  • AdWords Editor Overview
  • Scaling Your Account
  • Best Practices for Using AdWords Editor
  • Setting Your Marketing Goals
  • Measuring Results with Google's Conversion-Tracking Code
  • Exploring AdWords Bidding Options
  • Profitable Bidding Strategies
  • Calculating Your Max CPC
  • Bid Modifiers: Automatically Changing Bids by Time, Geography, Devices, and More
  • Understanding Attribution Management
  • Examining AdWords Reports to Make ROAS Bid Decisions
  • Best Practices for Utilizing Profitable Bid Strategies
  • What Is an AdWords Account?
  • Developing a Successful Campaign Structure
  • Organizing an Ad Group to Increase CTR and Conversion Rates
  • Best Practices for Account Organization Strategies
  • Testing Is Essential to Increasing Profits
  • Testing Ad Copy to Increase Conversions
  • Ad Copy Themes to Spark Your Creativity
  • Testing Landing Pages to Increase Conversions
  • Testing Profit per Click and Profit per Impression
  • AdWords Campaign Experiments
  • Best Practices for Testing Techniques That Will Increase Profits
  • Choosing General AdWords Report Settings
  • Using Reports to Optimize Your Account
  • Creating Custom Alerts
  • Best Practices for Using AdWords Reports
  • Before You Create Your Account
  • Creating Campaigns
  • Optimizing Ongoing Campaigns
  • Best Practices for Creating and Managing Your AdWords Account