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Google Advertising Fundamentals Certification
Google Advertising Fundamentals certification is an international, vendor-neutral credential for advertising professionals to acquire proficiency and knowledge required for basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns. Google Advertising Fundamentals exam objectives are as follows:
Industry best practices and strategies
Procedures to measure ad performance and optimize campaigns
Study of online advertising and AdWords to help clients to meet advertising goals
Google Search Network and Google Display Network campaign creation and management
Google Advertising Fundamentals exam training program validates skills and knowledge to attain basic aspects of AdWords and online advertising, including account management and the value of search advertising.
Requirements for Google Advertising Fundamentals Certification
Google Advertising Fundamentals certification has no requirements and works as a prerequisite for Google Advanced certifications.