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Google Advertising Fundamentals certification is an international, vendor-neutral certification for Advertising professionals to acquire proficiency and knowledge required for basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns. Google Advertising Fundamentals exam objectives:
Industry best practices and strategies.
Procedures to measure ad performance and optimize campaigns.
Google Search Network and Google Display Network campaign creation and management.
Study of online advertising and AdWords to help clients to meet advertising goals.
Google Advertising Fundamentals exam training program validates skills and knowledge to attain basic aspects of AdWords and online advertising, including account management and the value of search advertising. uCertify provides study guidance for AdWords Fundamentals exam.
To get the Google Advertising Fundamentals certification you need to have thorough knowledge of the basic concepts of AdWords advertising. Google Advertising Fundamentals certification has no requirements and works as a prerequisite for Google Advanced certifications.