1D0-525 - CIW: E-Commerce Specialist

CIW: E-Commerce Specialist
ISBN : 978-1-61691-699-2


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Here's What You Get

Exercises, Flashcards, Quizzes & Glossary

Each lesson comes with Exercises, Flashcards & Quizzes. There is no limit to the number of times learners can attempt these. Exercises come with detailed remediation, which ensures that learners are confident on the topic before proceeding. Flashcards help master the key concepts while Glossary defines the key terms.

Glossary of terms

Exam Information

Table of Content

Here's What you will Learn

Lesson 1: Electronic Commerce Foundations

  • Introduction to Web Commerce
  • Impetus for Web Commerce
  • Electronic Commerce Defined
  • Applying E-Commerce Concepts to Focus Companies
  • Types of Electronic Commerce
  • Microcommerce and Macrocommerce
  • Benefits of Electronic Commerce
  • Drawbacks of Electronic Commerce
  • E-Commerce Solutions
  • Web Storefront Hardware and Software
  • Ingredients of a Web Storefront
  • The Virtual Enterprise
  • Site Implementation
  • E-Commerce Guidelines
  • Lesson Summary
  • Optional Lab

Lesson 2: Law and the Internet

  • Introduction to Internet Legal Issues
  • Electronic Publishing
  • Intellectual Property Issues
  • Areas of Liability
  • Copyright, Trademark and Patent Issues
  • Privacy and Confidentiality
  • Jurisdiction and Electronic Publishing
  • Internet Taxation
  • International Tax and the Internet
  • Customs and E-Commerce
  • Tariffs and E-Commerce
  • Protecting a Brand
  • Ethical Business Practices
  • Lesson Summary
  • Optional lab

Lesson 3: Web Marketing Goals

  • Marketing Overview
  • Web Marketing Benefits
  • Examples of Successful Web Marketing
  • Marketing Goals
  • Web Marketing Strategies
  • Growth Drivers and Barriers in E-Commerce
  • Selecting and Positioning Your Product
  • Identifying Your Target Market
  • Lesson Summary
  • Optional Lab

Lesson 4: Online Product Promotion

  • Online Promotion Overview
  • E-Commerce Promotion Considerations
  • E-Commerce Site Categories
  • Banner Ads
  • Advertising Representatives
  • Banner Ad Positioning
  • Banner Ad Exchange Networks
  • Referrer Programs
  • Blogs and Blogads
  • Pop-Up and Related Ads
  • Search Engine Placement
  • <Meta> Tags and Search Engines
  • E-Mail and Marketing
  • Ad Performance Evaluation
  • Offline Product Promotion
  • Ad Campaign Implementation
  • Lesson Summary
  • Optional Lab

Lesson 5: Site Usability

  • Overview of Usability Issues
  • Usability Testing
  • Designing the Site Hierarchy
  • Page Layout Design Guidelines
  • Browser Compatibility Issues
  • Lesson Summary
  • Optional Lab

Lesson 6: Customer Relationship Management (CRM) and E-Services

  • Managing the Customer
  • Customer Relationship Management
  • Customer Service Concepts
  • Customer Service Tools and Methodology
  • E-Service Action Plan
  • Integrating CRM and Customer Service
  • Lesson Summary
  • Optional Lab

Lesson 7: Business-to-Business Frameworks

  • B2B E-Business Overview
  • E-Commerce Fundamentals
  • Business Concepts
  • Internet Marketplaces
  • Tools and Technologies
  • Electronic Data Interchange (EDI)
  • Open Buying on the Internet (OBI)
  • Open Trading Protocol (OTP)
  • Web Services
  • Lesson Summary
  • Optional Lab

Lesson 8: E-Commerce Site Creation Packages — Outsourcing

  • Outsourcing Site Creation Packages
  • Entry-Level Outsourcing: Online Instant Storefronts
  • Online Outsourcing Solutions
  • Outsourcing: Mid-Level Offline Instant Storefronts
  • Mid-Level Offline Storefront Products
  • Outsourcing: High-Level Offline Instant Storefronts
  • High-Level Offline Storefront Products
  • Auctions: The Other E-Commerce Option
  • Lesson Summary
  • Optional Lab

Lesson 9: E-Commerce Site Creation Software

  • Microsoft Commerce Server 2007 Overview
  • Web Server Overview
  • Microsoft Internet Information Services (IIS) 6.0
  • IIS 6.0 Preparation
  • IIS 6.0 Installation
  • IIS 6.0 Configuration
  • Sun Java System Web Server 6.1
  • Open-Source Solutions
  • Sizing Your Hardware
  • Lesson Summary
  • Optional Lab

Lesson 10: Site Development Software Implementation

  • Commerce Site Development Overview
  • Database Servers
  • Commerce Site Development
  • Lesson Summary
  • Optional Lab

Lesson 11: E-Commerce Site Development Using Commerce Server

  • Building Commerce Solutions
  • Commerce Site Management
  • Solution Site Customization
  • Lesson Summary
  • Optional Lab

Lesson 12: Creating an Online Catalog

  • Catalog Design
  • Commerce Server 2007 Catalog Definitions
  • Building a Base Catalog
  • Virtual Catalogs
  • Using Commerce Server to Support B2B Commerce
  • Lesson Summary

Lesson 13: Inventory Control and Order Processing

  • Inventory Management
  • Inventory Systems
  • Designing Order Systems
  • Order System Implementation
  • Lesson Summary
  • Optional lab

Lesson 14: Payment Gateways

  • Payment Processing in E-Commerce
  • Choosing Payment-Processing Methods
  • Credit Card Processing
  • Managing Transactions
  • Implementing PayPal
  • Online Check Processing
  • Preventing Fraud
  • Lesson Summary
  • Optional lab

Lesson 15: E-Service Implementation and Support

  • Implementing Customer Support
  • E-Mail and User Forums
  • Frequently Asked Questions (FAQ) Implementation
  • Knowledge Base
  • Lesson Summary
  • Optional lab

Lesson 16: Transaction and Web Site Security

  • Overview of Transaction Security
  • Purposes of Security
  • Encryption and Decryption
  • Public Key Infrastructure (PKI)
  • X.509 Standard
  • Certificate Revocation
  • VeriSign
  • Using Certificates
  • Obtaining Certificates
  • Installing Certificates
  • Implementing Microsoft Certificate Services
  • Secure Electronic Transactions (SET)
  • Securing Sensitive Data
  • Identifying Attack Types
  • Protecting Against Attacks
  • E-Commerce Forensic Techniques
  • Lesson Summary
  • Optional Lab

Lesson 17: E-Learning Solutions

  • E-Learning Introduction
  • E-Learning Models
  • Distance-Learning Essentials
  • E-Learning Content
  • Student Navigation and Progress Reporting
  • Reusable Learning Objects
  • Lesson Summary
  • Optional lab

Lesson 18: Site Management and Performance Testing

  • Introduction to Site Management and Performance Testing
  • Site Management Tasks
  • Managing Web Site Performance
  • Logging and Trend Analysis
  • Performance-Monitoring Tools
  • Course Conclusion
  • Lesson Summary

Lesson 19: Appendix A: CIW E-Commerce Specialist Objectives and Locations

Lesson 20: Appendix B: Electronic Commerce Planning Checklist

Lesson 21: Appendix C: Electronic Commerce Internet Resources

Lesson 22: Appendix D: Resources Used in This Course

Lesson 23: Appendix E: Works Consulted