Adwords : Google Advanced Google AdWords

The AdWords certification exams test your knowledge of AdWords and Google advertising products such as Google Merchant Center. It includes the value proposition of online advertising, and AdWords campaign setup, management, and optimization.
Google Advanced Google AdWords
ISBN : 978-1-61691-529-2


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Exercises Flashcards Quizzes Glossary

Each lesson comes with Exercises, Flashcards & Quizzes. There is no limit to the number of times learners can attempt these. Exercises come with detailed remediation, which ensures that learners are confident on the topic before proceeding. Flashcards help master the key concepts. Glossary defines the key terms.

Exercise Questions
Glossary of terms

Test Prep & Practice Questions

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Pre-assessments Questions
Full Length Tests
Post-Assessments Questions


Full Remediation

Each question comes with detailed remediation explaining not only why an answer option is correct but also why the incorrect answer options are incorrect.

Unlimited Practice

Each test can be taken unlimited number of times until the learner feels they are prepared. Learner can review the test and read detailed remediation. Detailed test history is also available.

Learn, Test and Review Mode

Each test set comes with learn, test and review modes. In learn mode, learners will attempt a question and will get immediate feedback and complete remediation as they move on to the next question. In test mode, learners can take a timed test simulating the actual exam conditions. In review mode, learners can read through one item at a time without attempting it.

Exam Information

The certification is proof of a person's competence across a spectrum of skills including Ad Formats, AdWords Targeting and Placements, AdWords Bidding, Ad Quality Topics, etc. Google Partners offers three AdWords certification exams and one advanced certification exam. To get certified in AdWords, you'll need to pass the AdWords Fundamentals exam and one of the following exams: Advanced Search, Advanced Display, or Shopping.

Career Prospects

A Google AdWords certified professional has several career opportunities open up to them, including:

  • Search Engine Marketers (SEMs)
  • Search Engine Optimizers (SEOs)
  • Marketing Consultants
Exam FAQs
What is the exam registration fee?
USD 50

Pricing and taxes may vary from country to country.

Where do I take the exam?
The Exam is administered by Google at testing centers worldwide. Click here to find a testing center near you.
What is the format of the exam?
You will be asked to answer questions on a real-time basis.
What are the pre-requisites of the exam?
There are no technical pre-requisites for this certification.
How many questions are asked in the exam?
The exam contains 99 questions.
What is the duration of the exam?
120 minutes
What is the passing score?
What is the exam's retake policy?
If you don't pass an exam, you can take it again after 14 days. If you don't pass a second time, you must wait 60 days before you can take it a third time. If you don't pass the third time, you must wait a year before taking it again. Payment is required each time you take an exam.
What is the validity of the certification?
Google certification expires 1 year from date of issue, after which the certification holder will need to renew their certification. Click here for more information.
Where can I find more information about this exam?
To know more about the google-adwords, click here.

Table of Content

Here's What you will Learn

Lesson 1: Understanding Search Theory

  • The Origins of Google AdWords
  • The Psychology of Search
  • Goal Alignment: Google vs. You vs. the Searcher
  • Best Practices for Applying Search Theory

Lesson 2: Performing Keyword Research

  • Understanding the Buying Funnel
  • Understanding Keywords
  • Discerning Keyword Match Types
  • Using Negative Match
  • Using Advanced Organizational Techniques
  • Taking Control of Your Ad Display
  • Best Practices for Conducting Keyword Research

Lesson 3: Keyword Tools: Extracting Valuable Data from Google

  • AdWords Keyword Planner
  • Google Trends
  • Bing Ads Intelligence
  • Best Practices for Using Keyword Tools

Lesson 4: Writing Compelling Ads

  • Do Your Ads Reflect the Search Query?
  • Writing Effective Ads
  • Following Google's Editorial Guidelines
  • Developing Unique Selling Propositions
  • Distinguishing Features and Benefits
  • Employing Themes That Get Clicks
  • Controlling Your Mobile Ads
  • Spicing Up Your Ads with Ad Extensions
  • Showcasing Your Products with PLAs
  • Following the Law: Trademarks
  • The Quest for the Holy Grail of Advertising
  • Best Practices for Writing Compelling Ads

Lesson 5: Creating Landing Pages That Convert Searchers into Buyers

  • Does Your Landing Page Answer the Searcher's Question?
  • Everything about Destination URLs
  • Choosing Landing Pages That Increase Conversion Rates
  • Employing Usability, Trust, and Web Technology
  • Best Practices for Landing Pages

Lesson 6: Learning Advanced Optimization Techniques

  • Optimizing for Traffic
  • Optimizing for Conversions
  • Best Practices for Advanced Optimization Techniques

Lesson 7: Demystifying Quality Score

  • What Is Quality Score?
  • Viewing Your Quality Score
  • Landing Page Quality: Making Your Pages Relevant
  • Estimating Your First Page Bid
  • Understanding the Display Network Quality Score
  • Diagnosing Your Quality Scores
  • Increasing Quality Scores
  • What to Do if Your Quality Score Drops
  • Quality Score FAQs
  • Best Practices for Optimizing Quality Scores

Lesson 8: Beyond Text: Employing Image, Video, and Mobile Ads

  • Beyond the Desktop: Creating Mobile Ads
  • Beyond Static Text: Creating Rich Media Ads
  • AdWords Ad Gallery
  • Best Practices for Employing Image, Video, and Mobile Ads

Lesson 9: Understanding the Display Network

  • What Is the Display Network?
  • Creating a Successful Display Network Campaign
  • Blocking Your Ads from Being Shown across the Display Network
  • Smart Pricing: Measure Success with Cost per Conversion
  • Using the Display Planner Tool
  • Best Practices for the Display Network

Lesson 10: Utilizing Advanced Display Network Techniques

  • Remarketing: Bringing Visitors Back to Your Site
  • Flexible Targeting: Mixing and Matching Every Display Targeting Option
  • Optimizing Your Display Campaigns
  • Creating Scenarios to Understand and Reach Your Target Audience
  • Writing Effective Display Ads
  • Best Practices for Advanced Display Network Advertising

Lesson 11: Utilizing Advanced Geographic Targeting Techniques

  • What Is Geographic Targeting?
  • Reaching Users in Specific Locations
  • Location Targeting Considerations
  • Treating Locals and Nonlocals Differently in Your Ad Copy
  • Viewing Geographic Results
  • Geographic Performance Reports
  • Best Practices for Geographic Targeting

Lesson 12: Saving Time and Scaling Accounts with AdWords Editor

  • AdWords Editor Overview
  • Scaling Your Account
  • Best Practices for Using AdWords Editor

Lesson 13: Devising Profitable Bid Strategies

  • Setting Your Marketing Goals
  • Measuring Results with Google's Conversion-Tracking Code
  • Exploring AdWords Bidding Options
  • Profitable Bidding Strategies
  • Calculating Your Max CPC
  • Bid Modifiers: Automatically Changing Bids by Time, Geography, Devices, and More
  • Understanding Attribution Management
  • Examining AdWords Reports to Make ROAS Bid Decisions
  • Best Practices for Utilizing Profitable Bid Strategies

Lesson 14: Organizing Accounts Successfully

  • What Is an AdWords Account?
  • Developing a Successful Campaign Structure
  • Organizing an Ad Group to Increase CTR and Conversion Rates
  • Best Practices for Account Organization Strategies

Lesson 15: Implementing Testing Techniques That Will Increase Profits

  • Testing Is Essential to Increasing Profits
  • Testing Ad Copy to Increase Conversions
  • Ad Copy Themes to Spark Your Creativity
  • Testing Landing Pages to Increase Conversions
  • Testing Profit per Click and Profit per Impression
  • AdWords Campaign Experiments
  • Best Practices for Testing Techniques That Will Increase Profits

Lesson 16: AdWords Reports: Extracting Actionable Information

  • Choosing General AdWords Report Settings
  • Using Reports to Optimize Your Account
  • Creating Custom Alerts
  • Best Practices for Using AdWords Reports

Lesson 17: Step by Step: Creating and Monitoring Your AdWords Account

  • Before You Create Your Account
  • Creating Campaigns
  • Optimizing Ongoing Campaigns
  • Best Practices for Creating and Managing Your AdWords Account

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