What is CPM?
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What is CPM?
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CPM refers to the cost per thousand impressions. It is a method to price banner advertisements. This equals how much an advertiser pays for 1,000 page views or impressions of the advertisement banner. For example, a Web site that charges $15,000 per banner and guarantees 500,000 impressions has a CPM of $30 ($15,000 divided by 500).
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