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What are the factors that are identified by SWOT analysis?

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What are the factors that are identified by SWOT analysis?

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The SWOT analysis is used to identify the internal and external factors that are important for the completion of a goal or objective.

The internal factors are as follows:

  • Strengths
  • Weaknesses
The external factors are as follows:
  • Opportunities
  • Threats
The internal factors include product, pricing, promotion and placement, etc. The external factors include changes in technology, law, etc.


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